Rx Beauty is a story of elegance, charm, and beauty. People want to be beautiful no matter century and no matter time. Rx Beauty believed in his fabulous destiny, in the lights, like on that evening of Norge in the winter of 2011. 
 

It is also a story about character, inner strength, confidence, independence, and joy. It is something we can truly rely on, it is what makes us beautiful from inside. 
 

In essence, what we offered was a change of perspective and the way to look at elegance and femininity. Our C.E.O. challenged the society that was ready to accept this challenge. The  perception as the "change" became one whole with elegance and wellness.